Linktank Connect: Making the Financial World Intelligible
Welcome to Linktank Connect, your specialist financial service communications and media relations consultancy.
Demystifying Finance, Empowering Audiences
We bridge the gap between complex financial concepts and clear, impactful messaging.
Three Decades of Financial Insight at Your Service
Leverage our deep industry knowledge to enhance your financial communication strategy.
From Market Commentary to Thought Leadership: Your One-Stop Financial Content Solution
Comprehensive communication services tailored to your unique financial narrative.
About us
A former financial journalist, senior editor and Head of Communications at two of the biggest SA asset management firms, Sharon is the CEO of Linktank Connect, a boutique communications consultancy. She works with specialist financial communications professionals to demystify the financial services and investment world.
What We Offer
Our expertise spans writing about:
- Investment management
- Financial services
- Fintech
- Financial markets
- Equities and Bonds
- Derivative Markets
- Private Capital
- Infrastructure Investment
- Developmental Finance
- Renewable energy and climate change
- Personal Finance
- ESG-related investing
- Macroeconomics
- Economic Data and Trends
- Central Banking
- Monetary and Fiscal Policy
From investment 101s to thought leadership articles, we deliver high-quality, impactful financial content that informs, empowers, and engages.
"As financial communicators, we inform, empower, engage and educate readers on the most complex investment and economic subjects. Our job is simplifying the content and providing easy-to-understand and meaningful commentary on the financial world.”
our services
Custom marketing solutions
Market commentaries
Investment 101s
Thought leadership articles
Newspaper op-eds
Our Work
Examples of our writing portfolio
Will gold continue to edge out treasuries as a safe haven?
The gold price remains on a record-breaking run as we head towards the unpredictable ...
South Africa does not need a strong rand
It was a year of two halves for commodity markets. The Russia-Ukraine war dominated the ...
Inflation-linked bonds: Protect your investments from inflation
By the end of the year, coal came in as the best-performing commodity, 157% higher...
